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If you’ve been on tech twitter, you’ve probably heard of unbundling more than a few times. It’s an exciting concept. Platforms, products, and services that serve a general case are unbundling into businesses that serve more specific use cases.
Some areas unbundling right now are:
The key idea behind unbundling is that a more specific product is usually better for the end-user. If you’re a gamer, a community designed for gamers (discord) will serve you better than Facebook groups or Reddit communities, which were designed for anyone. This idea isn’t new several startups of the past decade were unbundled versions of craigslist. And in some cases, these unbundled products ended up being more valuable than craigslist.
It’s no wonder that people are on the search for new unbundling opportunities, and coronavirus has been accelerating this trend in a few verticals, especially education.
A few days ago, Google announced that it’s launching a google career certificate. Through the certificate, students will gain the skills necessary for high-paying jobs, and Google itself has created a consortium of companies that will consider the cert equivalent to a 4-year degree. This is huge, especially as would-be college entrants and families grapple with the reality of full tuition for…zoom classes.
Scott Galloway, professor at NYU, actually predicted big tech’s entrance into higher education just a few months ago. In his prediction, megacorps and elite universities would partner to enable experiences to more students then they can currently at a fraction of the price.
What do you think? Can we expect Apple university next?
More unbundling reads:
- Platforms vs. Verticals and the Next Great Unbundling
- The Unbundling of Everything
- The great unbundling of higher education starts now
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