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Practical guidance for software leaders on building 3rd-party apps and integrations for popular app marketplaces

Why too many AI model choices are costing you customers (and what to do instead)
Plan
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Why too many AI model choices are costing you customers (and what to do instead)

Not all AI models are the same. Some prioritize speed, others cost, and some excel at reasoning or summarization. If your users have different needs, letting them choose their model can improve their experience—but too much choice can add confusion. Here’s when to offer AI model selection and when to keep things simple.

How to always be launching (and get the most juice from every launch)
Market
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How to always be launching (and get the most juice from every launch)

Frequent, small launches keep your product fresh, engage users, and provide valuable feedback. Learn three practical ways to always be launching and get the most out of every update.

How to get your first 100 downloads (and beyond) for your app marketplace app
Market
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How to get your first 100 downloads (and beyond) for your app marketplace app

Building an integration isn’t just about coding. To succeed, you need downloads, and that means focusing on tutorials, forum posts, reviews, and support. I’ve learned what works from building integrations with thousands of downloads—here’s what makes the difference.

How to build a DocuSign file archive extension

How to build a DocuSign file archive extension

In a previous article, I shared how to reach 1.5 million paying customers with a DocuSign extension. Here’s a real-world example: a lightweight integration that archives signed contract details into Notion. Learn how it works and access the code to build your own DocuSign extension.

How to reach 150,000 law firms with a Clio app
Ecosystems
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How to reach 150,000 law firms with a Clio app

Clio powers legal workflows for 150,000+ law firms, and its app marketplace with 280+ integrations offers SaaS companies opportunities to solve workflow gaps. Learn how to get started building apps for this growing legal software ecosystem.

How to avoid dead-end integration ideas by assessing platform feasibility
Plan
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How to avoid dead-end integration ideas by assessing platform feasibility

Building on top of platforms means playing by their rules. Before you commit resources to your next big integration idea, make sure it’s technically viable. Learn how to assess platform feasibility, avoid dead ends, and focus on integrations that deliver real value to your users.