Do not index
Do not index
Shipping features isn’t just about functionality. Every launch, no matter the size, is a chance to build momentum, connect with users, and improve your product. Yet too many teams wait for the perfect “big release,” missing the benefits of frequent, iterative updates.
Frequent launches keep users engaged, provide real-world feedback, and allow you to stay aligned with market needs. Shipping smaller updates not only builds trust but also helps you gather insights faster.
Here are three ways to always be launching and get the most value from every update.
1. Ship Smaller Features
Break big projects into smaller, shippable parts. Instead of waiting until everything is complete, find ways to deliver incremental value to your users. Smaller features can be tested faster, gather earlier feedback, and help you spot opportunities you might have missed.
This approach also avoids long gaps between updates, keeping your product fresh and reminding users you’re actively improving it. Consistency beats perfection when it comes to shipping.
2. Announce Every Launch
Every update, no matter how small, deserves visibility. Make it a habit to share what’s new through blog posts, social media, emails, or community forums. Highlight what’s changed, why it matters, and how users can get started.
These announcements not only show users your progress but also open the door for conversations about your product. It’s a simple way to stay on their radar and keep your updates relevant.
3. Build in Feedback Loops
Each launch is an opportunity to learn. Include clear calls to action, asking users for their thoughts or ideas. Questions like “What should we build next?” or “Does this solve your problem?” can help you validate assumptions and guide your roadmap.
User feedback from smaller updates can also uncover insights that improve your future features. Treat every release as a chance to refine your product.
Conclusion
Always be launching by breaking features into smaller pieces, making updates visible, and using feedback to improve. Frequent shipping builds trust, keeps users engaged, and helps you stay agile in a competitive market.
And that’s it! What do you think? I’d love to hear your thoughts—feel free to share them. For more insights like this, subscribe to my newsletter.
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