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Articles around launching and marketing integrations

How to always be launching (and get the most juice from every launch)

How to always be launching (and get the most juice from every launch)

Frequent, small launches keep your product fresh, engage users, and provide valuable feedback. Learn three practical ways to always be launching and get the most out of every update.

How to get your first 100 downloads (and beyond) for your app marketplace app

How to get your first 100 downloads (and beyond) for your app marketplace app

Building an integration isn’t just about coding. To succeed, you need downloads, and that means focusing on tutorials, forum posts, reviews, and support. I’ve learned what works from building integrations with thousands of downloads—here’s what makes the difference.

Build a tool in a morning that finds key contacts for your integrations

Build a tool in a morning that finds key contacts for your integrations

Networking is slow, but building relationships with the right people—ecosystem managers, peers, or potential partners—can drive growth. I built a lightweight tool that automates LinkedIn searches, helping me find key contacts in minutes, and this is how you can do it too.

Free tools as ecosystem entry points: how a video player can drive engagement

Free tools as ecosystem entry points: how a video player can drive engagement

Free tools can be powerful entry points into an ecosystem. Here’s how a simple video player plugin can introduce users to more advanced features while meeting a broader range of needs.

How I think about marketing Lunch Pail Labs

How I think about marketing Lunch Pail Labs

For four years, marketing for Lunch Pail Labs was all about Twitter—until it wasn’t. Now I’m focusing on channels that offer longer-lasting, higher-impact returns. Learn more about how I’m marketing Lunch Pail Labs

Driving integration adoption with programmatic SEO

Driving integration adoption with programmatic SEO

Learn how I'm using programmatic SEO to boost traffic and drive adoption for plugin integrations. By creating targeted content at scale, I'm capturing use cases across multiple industries.