Market

Articles around launching and marketing integrations

Nov 11, 2024

Free tools as ecosystem entry points: how a video player can drive engagement

Free tools can be powerful entry points into an ecosystem. Here’s how a simple video player plugin can introduce users to more advanced features while meeting a broader range of needs.

Oct 2, 2024

How I think about marketing Lunch Pail Labs

For four years, marketing for Lunch Pail Labs was all about Twitter—until it wasn’t. Now I’m focusing on channels that offer longer-lasting, higher-impact returns. Learn more about how I’m marketing Lunch Pail Labs

Sep 25, 2024

Driving integration adoption with programmatic SEO

Learn how I'm using programmatic SEO to boost traffic and drive adoption for plugin integrations. By creating targeted content at scale, I'm capturing use cases across multiple industries.

Sep 18, 2024

How to structure a demo for your B2B integration

A well-structured demo can do more than just showcase your integration; it can serve as a powerful tool to help users quickly understand its value and get started. In this article, we’ll explore how to build effective demos that highlight key features, answer common questions, and reduce friction for new users.

Sep 17, 2024

How to structure your B2B app marketplace listing

A well-structured app marketplace listing can be the difference between success and obscurity. Here are four strategies to improve your listing and boost user engagement.

Aug 22, 2024

Finding the right channels to go-to-market

Finding the right channels to go-to-market can be a challenge. With numerous options available—social media, blogs, newsletters, forums, podcasts—it’s easy to feel overwhelmed. Over the past four years running Lunch Pail Labs, I've explored a variety of these channels. In this article, I'll share my journey, the channels I've tested, and the lessons learned.