Free tools as ecosystem entry points: how a video player can drive engagement

Free tools can be powerful entry points into an ecosystem. Here’s how a simple video player plugin can introduce users to more advanced features while meeting a broader range of needs.

Free tools as ecosystem entry points: how a video player can drive engagement
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One thing I’ve noticed while building integrations that support over 10K+ users is that an add-on or plugin is usually just one component in the full scope of what a user might need. With the Daily video conferencing and chat plugin, users who leverage features like recording and livestreaming are often building full experiences that also include in-app video playback, meeting transcripts, and more.
They often need a way to play back videos directly within their apps, showing that the “Jobs to be done” goes beyond the core plugin.
Mux recently released an open-source video player framework called Player Style, with themes modeled after popular platforms like Netflix, YouTube, and Vimeo. This looked like a quick way to create a free tool that would complement the Daily Plugin without much heavy lifting. In no-code spaces like Bubble, where users aren’t always technical, adding a ready-to-use video player could make it easier for them to build a complete app experience.
So, I spun up the Player Style Video and audio plugins as free utilities, allowing users to add customizable video players that fit their app’s look and feel. Even though Bubble’s marketplace has other video player options with their own pros and cons, creating this utility lets me design something that integrates smoothly with the add-on ecosystem I’m building.

What’s Next?

This approach is new but I’m interested to see where it goes. In a space like Bubble, free, complementary tools might help introduce users to more advanced features down the line.
For now, I’m watching engagement and looking for ways to expand on what free utilities like these can do.

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Written by

Lola
Lola

Lola is the founder of Lunch Pail Labs. She enjoys discussing product, SaaS integrations, and running a business. Feel free to connect with her on Twitter or LinkedIn.