Choosing the right software ecosystems to build for

Do not index

When you're building an integration, developing software on a platform, or running a services business, choosing the right ecosystem is just as important as what you build. I’ve learned this through experience with the integrations we’ve built at Lunch Pail. Even when there’s demand, platform instability and lack of developer support can make it tough to deliver a solid product.

No matter how great your product is, if you're in the wrong ecosystem, you'll struggle with slow growth and low adoption. The right ecosystem can help you grow quickly.

Here are some things to consider when picking an ecosystem:

1. Size and Growth Potential

The ecosystem should have a growing and active user base. Building in a stagnant or shrinking market limits your chances. Research growth trends and see if the platform’s user base is expanding and if businesses are investing in it.

2. Support and Tools

Choose ecosystems with good developer support, like well-documented APIs, active forums, and regular updates. This makes it easier to build, maintain, and improve your product.

3. Monetization Opportunities

A great product isn’t enough if the ecosystem doesn’t have clear ways to make money. Some platforms have built-in marketplaces, while others require more manual outreach. Understand how you’ll make money long-term.

4. Competition and Differentiation

A competitive ecosystem isn’t a problem, but you need to make sure your product stands out. If it’s crowded with similar solutions, find a niche or an area where users’ needs aren’t being met.

5. Long-Term Viability

Pick an ecosystem with a long-term vision for growth. Avoid unstable platforms or those that may fade soon. Look for strong financial backing, regular updates, and commitment to supporting developers.

Choosing the right ecosystem is a critical decision. It can help you access a ready audience, grow your product, and create long-term success.

It’s not just about what you build—it’s about where you build it. What’s your experience with software ecosystems? Let me know.