The software leader’s guide to HubSpot apps

Learn about HubSpot apps and resources for building HubSpot apps

The software leader’s guide to HubSpot apps
Do not index
Do not index
The HubSpot App Marketplace is an expansive platform offering a wide range of solutions. With thousands of integrations and apps, it is a valuable hub for developers to share their innovations and enhance HubSpot's capabilities.

What Is a HubSpot App?

HubSpot is a customer relationship management (CRM) and marketing platform for businesses. A HubSpot app enhances or automates tasks within HubSpot.

HubSpot App Marketplace Ecosystem

HubSpot serves over 200,000 businesses in more than 135 countries, with 95% of HubSpot customers using at least one app. HubSpot’s App Partner Program offers resources, support, and exposure for those building apps for the marketplace.

Developing and Building Your HubSpot App

HubSpot provides various tools and frameworks to aid in developing and building apps for the App Marketplace. Key resources include the HubSpot API and the developer hub. To have your app listed in the App Marketplace, follow HubSpot’s guide to building a public app.

Is Your SaaS Suitable for the HubSpot App Marketplace?

To decide if your SaaS solution belongs on the HubSpot App Marketplace, consider whether it can streamline or automate tasks within the HubSpot ecosystem, particularly for marketing, sales, or customer service teams.
Here's how SaaS tools can add value to these functions on the HubSpot Marketplace:
  • Marketing Tools: Enhance campaign management, sync customer data, and automate marketing workflows directly within HubSpot.
  • Sales Tools: Optimize lead management, forecast accuracy, and sales process tracking by integrating your solution with HubSpot CRM data.
  • Customer Service Tools: Enhance support by integrating ticket tracking, customer communication, and response automation with HubSpot Service Hub.
If your SaaS aligns with these use cases, it could be a valuable addition to the HubSpot ecosystem!

Ready to Explore the HubSpot App Marketplace?

HubSpot's App Marketplace offers a vibrant environment for innovative app developers. Book a consultation to explore the potential of developing and marketing your app on the HubSpot App Marketplace!

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Written by


Lola is the founder of Lunch Pail Labs. She enjoys discussing product, SaaS integrations, and running a business. Feel free to connect with her on Twitter or LinkedIn.