Templates as an experiment to shorten time to value

Templates accelerate user success by showcasing real-world use cases and reducing setup time for dev tools.”

Templates as an experiment to shorten time to value
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I’ve been running experiments to identify what drives downloads for my dev tools. The most consistent driver has been use-case-specific content. Tutorials and walkthroughs focused on real-world applications bring in steady results, but I’m exploring ways to shorten the time to value further.
Templates are a key part of this effort. They showcase how a tool addresses specific problems and give users a faster path to implementation.

1. Use-Case Specific Templates

Each template addresses a specific use case. For example, the Live Stream App Template is built for creators hosting webinars, virtual meetups, or live Q&A sessions. It provides an immediate starting point for those scenarios, eliminating the need to build workflows or interfaces from scratch.

2. Demonstrating Paid Add-Ons

Templates show how a paid plugin or tool integrates into a working app. For example, the Live Stream App Template integrates with the Video, Audio & Live Bundle, providing pre-configured workflows for Mux and Daily. Users can see the tool in action and how it simplifies complex features like live streaming.

3. Reducing Setup Time

Templates reduce setup time by providing:
  • Pre-built workflows
  • Configured integrations
  • Functional starting points
This approach removes uncertainty and gives users immediate results, accelerating their progress and ensuring the tools are used effectively.

Next Steps

The experiment with templates has shown promising results. I’m now focused on:
  • Expanding templates to cover additional use cases.
  • Testing different levels of complexity, from basic templates to feature-rich solutions.
  • Improving customization options to make templates more adaptable.
Templates are a practical way to improve user outcomes and demonstrate the value of a tool more effectively.

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Written by

Lola
Lola

Lola is the founder of Lunch Pail Labs. She enjoys discussing product, SaaS integrations, and running a business. Feel free to connect with her on Twitter or LinkedIn.