Do not index
Do not index
As I focus more on monetizing integrations, I’ve been rethinking how to structure free-to-paid value ladders. The goal is to attract users with free features and create a path to convert them into paying customers.
For integrations, the alternative for most users is building the add-on or integration themselves. Because of this, I’ve been using time as the deciding factor. If a feature saves users a little time and solves a core need without customization, it stays free. If it saves hours or days of work, it moves to the paid version. Here’s how I approach it:
Free = Quick wins and core use cases
The free version covers core use cases—simple, effective features that most users can use without needing customization. It’s about providing basic functionality to help the majority of users solve their needs without pushing for upgrades.
The goal is to help users get started quickly, providing real value from these free tools. The free tier builds goodwill and keeps things accessible, while more complex, customizable features are reserved for the paid version for users with more advanced requirements.
Paid = Significant time savings and customizations
The paid version includes features that would take users significant time and effort to build themselves. The value isn’t just in the feature—it’s in the convenience of saving that time.
If a feature is quick to implement, it’s free. If it saves users hours or days of work, it’s paid. This keeps the value ladder clear.
How do you approach value ladders? I’d love to hear your thoughts—send me a note.
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