Do not index
Do not index
When I first started listing apps on B2B app marketplaces, I quickly realized that the structure of your app listing can make or break its success. Each marketplace has its own requirements, but there are a few key strategies that apply universally—whether you’re launching on Webflow, Shopify, HubSpot, or any other platform.
1. Make Your Listing Search-Friendly with Keywords
Users need to find your app, and search optimization is crucial. Identify the key actions or features your app offers, and include those as keywords in your title and description. Focus on terms users are likely searching for.
2. Features Up Front
Users should immediately know what your app does. A concise feature list is essential. Highlight the most important functions—CRUD operations, integrations, or workflow automation—so users can quickly assess whether your app fits their needs. Avoid long explanations; focus on clear, value-driven points.
3. Provide Resources for Success
Don’t just list features; provide the tools users need to make the most of your app. Include documentation, demos, and how-tos. Links to clear, accessible resources help users get started quickly and reduce friction in adoption. Offering a live demo or interactive example lets users see your app in action, which builds confidence.
4. Support, Support, Support
Provide multiple support options—forums, FAQs, or paid support plans. Make sure users know where to get help. Accessible support can make the difference between keeping users and losing them when they face a challenge.
These fundamentals improve discoverability, usability, and long-term success, regardless of the marketplace. What is your experience with marketplace listings? I’d love to hear about it — send me a note
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